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Digital Anarchy Takes Over Publishing of Color Theory Software from Theory LLC

New Releases of Color Theory and Color Theory Pro Help Users Choose Pleasing

San Francisco, CA —July 7, 2002 —

Theory, LLC has announced today that all Theory software will be published, distributed, and marketed by Digital Anarchy. Theory’s flagship product, Color Theory, has been updated to version 1.5, and is available immediately from the Digital Anarchy website. In addition to Color Theory, Theory’s revolutionary lossless QuickTime compression codec, Microcosm, will be available in the coming weeks.

Theory’s co-founders, Matt Silverman and Garrick Meeker, have been involved with Digital Anarchy products since the company’s inception. As the lead engineer on Digital Anarchy’s first product, Elements of Anarchy: Text, Meeker is a founding partner of Digital Anarchy. Silverman and Meeker worked together at Puffin Designs while porting Knoll Lens Flare Pro to Discreet flame. After Puffin Designs was acquired by Pinnacle Systems, support of the Knoll Spark Pack was dropped and the product was taken over by Theory. Theory’s development of the Knoll Spark Pack 2.0 coincided with the development of Digital Anarchy’s Text Anarchy sparks for flame, led by Meeker.

Redistribution of product.

To simplify the publishing and distribution, all spark plugins developed by Theory have been published by Digital Anarchy. In an effort to consolidate the product line even more, Theory’s desktop plugins and utilities, formerly published by Toolfarm, are now joining the Theory spark products at Digital Anarchy.

“We’re very excited to bring the rest of our tools over to Digital Anarchy,” explains Matt Silverman. “Theory has been a sort of side project of ours. Since the release of Color Theory, Toolfarm has done a great job at taking the day to day pressures off of Garrick and myself. With the growth of Digital Anarchy’s product line over the past year, a full shift to Digital Anarchy made a lot of sense. Toolfarm is a fantastic VAR for Adobe plugins. They have served us well, and will continue to resell Theory and Digital Anarchy products in the future.”

“Color Theory is an amazing design tool. We’re proud to be able to offer it in conjunction with our other products. The combination of Color Theory and our Gradient! plugin will offer designers a wide range of ways to create and fine tune their projects”, said Jim Tierney of Digital Anarchy. “Tools like this that help people design are an absolutely essential part of the workflow, as they lay the foundation for what is eventually created.”

Color Theory 1.5

Along with the shift in Theory distribution comes two new versions of Color Theory; Color Theory 1.5 and Color Theory Pro 1.5.

Color Theory is a newly designed stripped down version of the Color Theory stand-alone application, and is a basic Red, Yellow, Blue (RYB) color picker to find harmonious color combinations. Unlike earlier versions of Color Theory, image loading and the Photoshop plugin have been removed, and the price has been reduced to $29.95, and is available for a limited time for $24.95.

Color Theory Pro 1.5 is the professional version of Color Theory, and includes the same functionality found in Color Theory, along with additional features. These features include image loading with alpha channel support, a paint bucket tool to fill loaded images, QuickTime Video Output support for NTSC/PAL previews, and additional Color Theory Pro plugins for After Effects and Photoshop compatible host applications (including Illustrator, Commotion, Combustion, and Final Cut Pro). Color Theory Pro also includes three additional After Effects plugins, Gradient!, CT ColorCorrect and CT ColorSwatch, which work in conjunction with Color Theory Pro. Color Theory Pro has a list price of $129, but is available for a limited time for $99.

Owners of previous versions of Color Theory or Color Theory DV can download the updater to Color Theory Pro 1.5 from the Digital Anarchy website free of charge. Color Theory DV owners are also entitled to a free copy of Gradient!, see the web site for details. A demo version of Color Theory Pro can also be downloaded.

Gradient! which is now included with Color Theory Pro, is a 6 color, 16-bit gradient tool for After Effects and Final Cut Pro. It offers transparency for all colors, direction dial, built-in transfer modes, four different gradient types, the ability to repeat the gradient, and a great deal more.

About Color Theory.

Developed by Theory, LLC, Color Theory is a digital color wheel, used to find harmonious color combinations. The formulas are based on the studies of Bauhaus professor Johannes Itten, and utilize the classical artists’ Red, Yellow, and Blue (RYB) color model. Using the RYB model, Color Theory's formulas include all of Professor Itten's traditional formulas, as well as primary, secondary, tertiary, pastel, neutral and discord (clash) schemes. Color Theory enables designers to quickly analyze hundreds of color schemes while working with existing logos and artwork.

“Color Theory is an incredible tool. It has completely changed the way I select color. No designer should be without it,” says Arthur Vibert, Creative Director, DDB Worldwide San Francisco.

Color Theory allows artists to work in a RYB model on an RGB computer monitor. Color Theory will help graphic designers determine CMYK or Pantone color combination while Color Theory DV allows broadcast designers to preview color combinations directly on their NTSC/PAL monitor. The ability to import images with alpha channels enables every artist to see color schemes in combination with their own artwork.

Pricing & Availability.

Currently, Color Theory is a Macintosh only product. Color Theory Standard will have a list price of $29.95, but will be available until July 31st for 24.95. Color Theory Pro will have a list price of $129, but will be available until July 31st for $99.

About Digital Anarchy.

Digital Anarchy® is a privately owned company operating out of San Francisco, CA. Digital Anarchy® is devoted to creating high end and high quality software products for broadcast designers in television and film. These products solve a wide range of problems that face designers, from creating text effects and background elements to the addition of lighting effects in 2D compositing applications. The products work in conjunction with a wide range of products from companies like Adobe®, Discreet™, and Apple®.

For further information on Digital Anarchy and other products, please see the web site at www.digitalanarchy.com or call 415-621-0991.

About Theory, LLC

Theory, LLC is a software development company based in San Francisco that produces software designed to solve real production problems. The co-founders of Theory, LLC are Matt Silverman, an artist specializing in visual effects and broadcast design and Garrick Meeker, a software engineer specializing in image processing, computer vision, digital signal processing, and 2D graphics. Silverman currently spends most of his time as the director of design and effects at Bonfire, a spin-off of Phoenix Editorial. He has recently completed effects for Yahoo’s Superbowl airing “Dolphin Spot”, and served as Visual Effects Supervisor on Yahoo’s FIFA Worldcup Soccer spot. Other recent clients include Black Rocket, Goodby Silverstein and Partners, DDB Worldwide, Attik, and Giant Killer Robots.

Meeker spends most of his time at Industrial Light and Magic, where he writes proprietary software for summer blockbusters including Star Wars 1 & 2, Saving Private Ryan, and The Lost World.

Press Contact

Jim Tierney
jim@digitalanarchy.com
415-621-0991

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